CLIENT: Boots Healthcare International
PRODUCT: Lutsine / Dermocrem / Clearasil MISSION: Lutsine is a skin treatment range for oily problem skin. Rectoverso was requested to produce specific POS materials for maximum brand boosting effect in pharmacies.
Dermocrem is a well-known barrier cream for the treatment of nappy rash and other sore skin conditions. Rectoverso was shortlisted for the promotional campaign sell-in / sell-out. The regular target consumer (the young mother) calls for a renewal of the clientele every 2 or 3 years. The brand image (a picture of a smiling baby) is thus used 3 years running with 3 different and complementary give-aways: a cubic photo holder, a key ring or a plastic photo frame.
Clearasil: the famous spot-fighting cream for teenagers. Brand boosting action to put the spotlight on their key product ‘Rapid Action Cream’ and appeal to young people via a leaflet with free samples and a mobile phone competition. << previousnext >>
Lutsine counter display
Dermocrem photo cube action
Dermocrem key ring action
Clearasil Rapid Action cream youth contest and sampling action
Clearasil Rapid Action cream concept
