Product launch and POS materials for pharmaceuticals (counter display / visual aid / totem / sales leaflet)
CLIENT: Metapharma
PRODUCT: Dagravit Total X-tra & Kids X-tra
MISSION: Launch of the multivitamin and probiotics nutritional supplement for adults and kids (Total X-tra and Kids X-tra) in pharmacies. Rectoverso participated to the concept and design of the free give-away for kids, a red plastic container with a fresh apple symbolising good health and vitamins and the use of the well-known athletic champion, Kim Gevaert, as figure head for the adult vitamin range. Several POS materials were produced in French and Dutch for counter and shop display.
Dagravit floor display and totem
Dagravit counter display
Dagravit visual aid and media ad
Dagravit kids visual aid and counter display
Dagravit kids display: apple box action
