PRODUCT: Dermocrem
MISSION: Dermocrem is a well-known antiseptic healing and barrier cream for the treatment of nappy rash and other sore skin conditions. Rectoverso was shortlisted for the promotional campaign sell-in / sell-out. The regular target consumer (the young mother) calls for a renewal of the clientele every 2 or 3 years. The recognisable brand image (a picture of a smiling baby) is thus used 3 years running but with 3 different and complementary give-aways: a photo holder in the shape of a cube, a key ring or a plastic frame.
Dermocrem photo cube action
Dermocrem key ring action
Dermocrem photo frame action
Dermocrem media action
