POS materials & brand boosting for pharmaceuticals
(counter display / visual aid / increased sell-in and sell-out)

CLIENT:
Patch Pharma

PRODUCT:
Dermocrem

MISSION:
Dermocrem is a well-known antiseptic healing and barrier cream for the treatment of nappy rash and other sore skin conditions. Rectoverso was shortlisted for the promotional campaign sell-in / sell-out. The regular target consumer (the young mother) calls for a renewal of the clientele every 2 or 3 years. The recognisable brand image (a picture of a smiling baby) is thus used 3 years running but with 3 different and complementary give-aways. Rectoverso produced the counter display with the photo frame holder for Patch Pharma and a leaflet dispenser.









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