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Concept, branding, promotional and press work for sailing incentive events
CLIENT:
Sailspirit

PRODUCT:
Team building / incentive events

MISSION:
Rectoverso came up with the concept and brand creation for Sailspirit, offering company and client incentive events in the form of an initiation to sailing. Enlisted novice sailors were invited to test out their teambuilding capabilities while spending a good day out on the sea! Beyond the initial concept, Rectoverso developed the complete marketing plan and designed the full range of communication tools, including logo and promotional flyer. Press coverage in French and Dutch speaking business media was also organised.









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