CLIENT: Catella Property Group
PRODUCT: Real estate
MISSION: Creation of an original invitation addressed to 800 delegates for the MIPIM in Cannes, the largest annual property trade show for real estate professionals. The invitation was personalised and designed like fake L' Echo (in French) and De Tijd (in Dutch), business periodicals which were direct mailed to delegates.
Purpose-made invitation in the style of ‘De Tijd’ and ‘L’Echo’ periodicals
Personalised news insert in mailing invitation
Mailing performance booster
