Corporate identity & b2c communication / promotion
CLIENT: SD Traiteur
PRODUCT: Delicatessen products / fine catering
MISSION: Creation of a logo concept focusing on core messages of freshness, sophistication and 'bio' aspects using colours of green and orange and the image of a simple leaf. The baseline is written with a sober and classical typeface to finish off the overall look. A large and colourful image was developed for the folder with the logo printed in reverse white over a photo montage of delicate food pictures with orange as a main background colour to recall the standard logo.
SD Traiteur logo
SD Traiteur price list folder
